{"id":7003,"date":"2025-10-30T15:02:58","date_gmt":"2025-10-30T14:02:58","guid":{"rendered":"https:\/\/high-group.de\/?page_id=7003"},"modified":"2026-01-27T07:03:11","modified_gmt":"2026-01-27T06:03:11","slug":"pure-instinct","status":"publish","type":"page","link":"https:\/\/high-group.de\/en\/projekte\/pure-instinct\/","title":{"rendered":"Pure Instinct"},"content":{"rendered":"
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Pure Instinct<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pure Instinct - Emotional commercial for\ndog food brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Initial situation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The dog food brand Pure Instinct<\/b> wanted to present its brand message in a more emotional way and win over new customers - with a high-quality, emotional <\/span>Commercial<\/b><\/span>the <\/span>Performance and storytelling combined.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objective<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u25cf Emotionalization of the brand through storytelling
\u25cf Production of a <\/span>cinematic commercials<\/b><\/span> for social media & performance marketing
<\/span>\u25cf Building brand loyalty and recognition<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Implementation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From the Concept development and casting phase<\/b> about the Location Scouting<\/b> up to the\u00a0Production and post-production<\/b><\/span> we realized the complete spot.
<\/span>The focus was on emotional images, authentic models and a cinematic aesthetic,\u00a0<\/span>that creates trust.\u00a0<\/span>The spot was produced in various formats for Instagram, Facebook and Paid Ads.\u00a0<\/span>delivered.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u25cf Emotional brand film with a clear performance focus
\u25cf Versatile use for social media, website and campaigns
<\/span>\u25cf Strengthening the brand identity through high-quality storytelling<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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featured in\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"1.
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\"AI
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\"Aqualand
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\"Arndt
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\"Augencentrum
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\"Baby
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\"Baller
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\"BMW\"
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\"City
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\"Datads\"
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\"Dr
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\"dudes
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\"Enkime\"
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\"EO\"
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\"FIBO\"
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\"Freundschaft
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\"Girl
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\"Hyundai\"
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\"Jenke\"
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\"Joyn\"
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\"Ko\u0308ln
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\"META\"
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\"Performance
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\"Pure
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\"San
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\"Sparkasse
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\"Spotify\"
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\"Suyana\"
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\"The
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\"Universal
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\"Verpoorten\"
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\"Volta
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\"WDR
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\"We
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\"Wecreate\"
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\"DSC04081\"<\/figure><\/div>
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Pure Instinct Pure Instinct \u2013 Emotionaler Werbespot f\u00fcr Hundefuttermarke Ausgangslage Die Hundefuttermarke Pure Instinct wollte ihre Markenbotschaft emotionaler inszenieren und neue Kund:innen gewinnen \u2013 mit einem hochwertigen, emotionalen Werbespot, der Performance und […]<\/p>","protected":false},"author":6,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7003","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPure Instinct - Videoproduktion K\u00f6ln - High. 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