English 
Deutsch SAGAFLOR AG - 60 Jahre Jubiläum
SAGAFLOR AG – 60 Jahre Markenverbund & Jubiläumskampagne
Initial situation
The SAGAFLOR AG feierte ihr 60-jähriges Jubiläum und wollte diesen Meilenstein mit einer special film campaign. The aim was to make the group of companies appealing, in an approachable and future-oriented way - far removed from the classic image film.
Objective
● Development of a innovative film concept for the anniversary
● Production of a Group filmswhich highlights the brand diversity and people behind the Sagaflor shows
● Location film Kassel with modern, dynamic imagery
Implementation
We have completely rethought the concept and storytelling: instead of a pure image film a entertaining, authentic group movie, der zeigt, wie die SAGAFLOR AG "ticks".
In addition, at the main location in Kassel, a Location video with FPV drone a cinematic sightseeing flight through the various departments, which shows the structures and visualizes the team spirit in a lively way.
Result
● Emotional, modern anniversary film with high identification power
● Innovative look thanks to FPV elements and creative storytelling
● Positive response internally and externally - from the Management Board to the partner companies
