English 
Deutsch Sagaflor AG - 50th anniversary
Sagaflor AG - 50 years of brand association & Anniversary campaign
Initial situation
The Sagaflor AG celebrated its 50th anniversary and wanted to mark this milestone with a special film campaign. The aim was to make the group of companies appealing, in an approachable and future-oriented way - far removed from the classic image film.
Objective
● Development of a innovative film concept for the anniversary
● Production of a Group filmswhich highlights the brand diversity and people behind the Sagaflor shows
● Location film Kassel with modern, dynamic imagery
Implementation
We have completely rethought the concept and storytelling: instead of a pure image film a entertaining, authentic group moviewhich shows how the Sagaflor "ticks".
In addition, at the main location in Kassel, a Location video with FPV drone a cinematic sightseeing flight through the various departments, which shows the structures and visualizes the team spirit in a lively way.
Result
● Emotional, modern anniversary film with high identification power
● Innovative look thanks to FPV elements and creative storytelling
● Positive response internally and externally - from the Management Board to the partner companies
