Since October 2023, we have been producing regular social media content for four leisure pools in Germany. These include Aqualand in Cologne, Miramar Bad in Weinheim, Kristall Palm Beach in Stein and Bad Kap in Albstadt. The aim is to increase the loyalty of the target group to the respective pools and at the same time attract new customers. In doing so, we are focusing on the good facilities in the pool and sauna area and on the staff.